Just finished reading my latest issue of Money magazine, which arrived via postal carrier yesterday.
There was a pic of a half empty cup of joe used with an article about loaning money to family. It’s subtle, but it’s there.
Coffee is the perfect medium for a serious discussion, and lending money to family is very serious. The caffeine keeps the mind alert, but the taste and texture of the right bean can put folks at ease and induce general relaxation and openness.
Like the title says, coffee is subtle and subliminal, and it works. It’s so subtle and subliminal that most people use its effect without even thinking about it. If you don’t, try it next time.