I’m sure many of you have received packages in the mail from Gevalia. They advertise a regularly scheduled coffee delivery service guaranteed to keep your pantry stocked with bean. I have to admit I never seriously considered signing up for the service as I enjoy sampling various brands and roasters.
The latest mailing I received offered a free coffeemaker for trying the service. I needed another coffeemaker for an upcoming coffee tasting party, so I decided “why not try it out and write a review about not just the coffee but the service as well?” I also planned on cancelling the service in order to review their cancellation policy.
Gevalia has a long history in the coffee business. It was introduced in 1920 in Sweden by the trading company Victor Theodore Engwall & Co. After 120 years as a family company it was sold in 1971 to Kraft Foods predecessor company, General Foods. Most Gevalia Coffee is sold in Sweden, Denmark and in the Baltic area, but some is exported to America. Gevalia began North American sales, via mail-order delivery service, in 1983. Gevalia is perhaps most well known for its introductory offer of a free coffeemaker and other coffee-related incentives. Gevalia offers over 40 coffees and teas, according to Gevalia.com. The majority of these coffees are Arabica blends, using beans from Kenya, Guatemala, Colombia, and Costa Rica. Gevalia Kaffe is composed of up to 6 different varieties of these Arabica beans as well as high-quality Brazilian beans, which creates a balanced acidity and a complex flavor.
Overall, I was very pleased with Gevalia on all levels. The coffee was good and the free coffeemaker performed well, although it was a bit slower than my other machines. Being a marketing and advertising specialist, I was also impressed with both their print and online advertising.
I actually procrastinated regarding the cancellation of the delivery service. I’m familiar with common hard sell tactics and dreaded the encounter, but it turned out my fears were unfounded. The call-taker just asked a few questions about my reasons for cancelling the service to ensure there was nothing wrong with the coffee or the delivery. She accepted my answer that it “just wasn’t for me” and processed a cancellation.
Although Gevalia isn’t my favorite type of coffee, it just might work for you. It seems to be a higher quality brew than the standard fare from the grocery store. If you would like a painless delivery service for good quality coffee, I would recommend them.