Grounds for Green

I came across a great article about Diedrich Coffee in the October 2010 issue of Fabric Graphics magazine.

Now, I know what you’re thinking, or at least I think I do. Why am I reading a magazine about fabric graphics and what is a coffee comapny doing there? It’s simple.

I read about 50 industry journals a month ranging from construction to medical to food and drink. I’m what Malcolm Gladwell would call an information maven, constantly digesting a neverending flow of information so that I can use it to help myself and others.

Since I know you’ll read the article, I won’t bore you with all details contained therein. I’ll just say this. Kudos to Diedrich for the green-ness of their trade show booth!


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