Fill It to the Rim with Brim Agin’


Nice little snippet of an article in this month’s Fast Company about the revival of the Brim brand. It had a great tagline that brought coffee to the masses, even if it was crappy instant crappiness. The revival has Brim coming back in an evolved form, as a value-added coffee product with healthiness and nutrients added in. I love these products and coffee deserves it. We already have the sweet nectar of caffeine in there, so why not the other goodies?

Here’s the article for you…

 

Fast Company The Rules of Business: 55 Essential Ideas to Help Smart People (and Organizations) Perform At Their Best"".

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