Personal Branding 101

I’ve always been a continuing education junkie, no matter what form it takes. I buy, borrow, and steal products that will further my education. Just kidding on the steal part. A lot of what I partake of lies in the realms of entrepreneurship, life hacking, and psychology. I also attend as many conferences and seminars as I can make it to. That’s one of the reasons I love speaking at conferences…attendance is always an added perk for speakers. I’m always amazed at how many speakers just show up in time for their lecture, speak, and then board a plane for a fast getaway.

Because of the circles I run in, I’ve had the rare opportunity to meet and get to know quite a few pretty famous folks. I count Dave Ramsey, Dan Miller, Josh Kaufman, Chris Guillebeau, and many others in that list. What happens even less frequently for me is the chance to know someone before they make it big. It’s pretty spectacular to know them as friends and then be able to say at some later point that “I knew him way back when”.

My best friend Ryan McRae is like that. I knew him when he was just a normal guy. Then he goes off to Afghanistan for a year and comes home with that experience and two published books under his belt.


Well, another great friend of mine just hit the big leagues and launched his first big product. His name is Shane Boyd and today marks the launch for Personal Branding 21. I’ve known Shane and his family for a few years, and I gotta tell you, his stuff is gold. Anytime we’ve had the opportunity to sit and talk shop, it’s like sitting at the feet of the master. He knows marketing inside and out. If you ever have the opportunity to hang out with him, you can feel the passion coming out in his words. He’s the kind of guy that you can spend time with in general conversation and walk away feeling like you sat in a class on the subject.

Personal Branding 21 is like that. Since most of you won’t have the opportunity to invite him to lunch or meet him for personal consulting, this is the way to go. Just click HERE and you’ll find your way to it. For what’s included, it’s priced super-affordable. For those of you that buy it, let me know what you think and how it works for you. I’d love to be able to publish some case studies based on its use.

This message was written by Dr. David Powers. You can always find me at Thanks for reading!


3 thoughts on “Personal Branding 101

  1. Urk! Stupid WordPress censorship. Apparently, they only allow Amazon affiliate links to go through. I bet a fair amount of money’s involved in that decision. I’ll let you know when I get a workaround.

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