Be sure you get it right when you build your brand. Get it wrong and you’ll have a hard time fixing it, if you can ever make it right.
Here’s a great example.
Years and years ago, Marvel Comics named a guy the Whizzer. Yeah, I know. Whizzing is just another word for urinating. Is his superpower the ability to pee a lot? That wouldn’t be cool at all. Actually, it would be nice and warm. Eww, that’s gross.
No, he just runs real fast. He whizzes. Yeah, it still sounds like he goes to the bathroom a lot.
Then guess what they did. They gave urination man a yellow costume.
He was created in 1941, so maybe whizzing meant something else back then. Even so, you really gotta watch that brand over the years.
This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.drdavidpowers.com. Thanks for reading!