I don’t know if everyone heard about it, but this week Starbucks had a near global complete meltdown over their cash register system. There were rumors of rioting in the Baltimore area stores and…gasp…some places even gave away free coffee since they couldn’t ring it up. You can read all about it HERE.
Now, the thing I’m not hearing anyone talk about is the hypocrisy Starbucks is running into by even allowing the catastrophe to happen. Let me explain.
At my local Starbucks up front at the register where they sell CD’s, gift cards, and the Kind bars they’ve gotten me hooked on, they also have a display for Square. If you’re not familiar with Square, it’s a credit card scanner that hooks into a cell phone and enables anyone to run cards and start a business. Square revolutionized the credit card processing business. I use Square for all of my businesses. My wife even uses Square to run cards when we have garage sales.
Here’s the hypocrisy…
- Starbucks experienced a computer glitch that shut down all of their cash registers.
- This one event likely cost them millions.
- In front of every cash register was a Square device that would have saved them.
Here’s all it would have taken.
Starbucks would need employees and managers empowered to take action on behalf of the company or the customer. A manager could’ve reached across the counter, grabbed a Square, set up an account on her phone, charged customers half price for the longer wait, and then let corporate work out the details afterward.
Starbucks could still put systems in place to use Square in such a manner as a backup. It’s just so easy and so simple that no one thought of it or was allowed to do it. Instead, Starbucks ran headlong into another embarrassing incident, an odd follow-up to their failed racial awareness campaign.
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This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.drdavidpowers.com. Thanks for reading!