A Lighthearted Cautionary Tale in Marketing


I thought I’d take a lighter approach today and give you a lesson on paying attention. I was glancing through a magazine the other day devoted to the aquatics industry because I’m a bit of a water rat and love working with those organizations on training and marketing issues.

Then I came across this article.

Waterpark-Found Porn-001

I showed it to my wife just to make sure it wasn’t my point-of-view seeing something I shouldn’t. Yup. She saw it too.

Have you found the thing in the picture that just doesn’t look right? How about a closer view.

Waterpark-Found Porn-002

Can you see it yet? The thing that just looks a little off.

Okay. Here’s a really close up view.

Waterpark-Found Porn-003

I won’t give you the word for what I think it looks like. I’ll let you say that one. It’s just that it not only looks…odd, but it would look even worse when people start playing on it.

The cautionary tale is this, any time you design something from a brochure to a waterpark play piece, get someone who is in no way associated with it to glance at it with fresh eyes. You’ll find that it keeps you from making mistakes and spending a lot of money on something not quite right.

This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.drdavidpowers.com. Thanks for reading!

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