Customer Satisfaction is a Pain


I saw this milk sign at a convenience store in Connecticut. It does what most ads do and makes the milk look yummy and inviting. It also pissed me off, because the company revealed more than they probably should have. I wrote about a similar topic yesterday with Cirrus aircraft. I’ve also written about it concerning hiring trained killers as construction workers.

Milk-No Artificial Hormones

You have got to be careful what you say and how you say it. Check out the red box in the middle with Bessie the cow hovering over it like a guard dog.

“Hood Farmers’ Pledge- No Artificial Growth Hormones”

That sounds good right. Haven’t we had enough with artificial growth hormones? Aren’t we tired of forcing little kids to guzzle milk in grade school and watching them develop weird before they even hit puberty? I mean, do I really even need to go into all the dangers of growth hormones in our food sources?

Great job Hood Farmers, but you should have stopped there. You kept going with…

“*To satisfy our consumers”

Ouch! It’s like they just said, “We don’t really give a crap what it takes to grow big cows that produce more milk than they really should. We don’t care what the effects are on your kids. But since you forced us and said you’d boycott our products if we didn’t remove the hormones, we’ll do it for you. But we won’t like it. But we’ll do it.”

They just couldn’t fit all that on the label.

I’m sure (well, at least I’m hoping) that this isn’t what they meant. Do you ever do this in your business? The whole saying something that sounds good, putting lots of money into marketing it or printing it, and then wishing someone would have said, “You know what? That could be misconstrued.” Keep an eye out for that.

This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.drdavidpowers.com. Thanks for reading!

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