My July 2016 Reading List

I’m an avid reader, and I think it would be cool if you were too. Because I’d love to interest you in what’s out there, I’ll start posting the books I read in the previous month. Depending on what I’ve been involved in and, of course, the book itself, the number of books will vary.

The Innocent by David Baldacci. I love reading mysteries by audio when I’m travelling. My 11yo son and I listened to this one on a two week road trip to a speaking engagement in CT. It’s a great book. I only had to fast forward one section that I thought he was too young for.

The Brand Gap by Marty Neumeier. This one came highly recommended from my good friend Kent Julian. One of the best books I’ve ever read on branding.

Cheaper by the Dozen by Frank Gilbreth Jr. and Ernestine Gilbreth Carey. I thought the Disney movies were cute and funny, but they don’t hold a candle to the true story they came from. In this case, truth is so much more spectacular than fiction.

Fighting Fit by Col. David Ben-Asher. This is a martial arts book about Israeli defense forces training. It’s a great book about basic self-defense training.

That’s it for this month.

This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at Thanks for reading!

Be Sure to Get Your Branding Right

Be sure you get it right when you build your brand. Get it wrong and you’ll have a hard time fixing it, if you can ever make it right.

Here’s a great example.

Years and years ago, Marvel Comics named a guy the Whizzer. Yeah, I know. Whizzing is just another word for urinating. Is his superpower the ability to pee a lot? That wouldn’t be cool at all. Actually, it would be nice and warm. Eww, that’s gross.

No, he just runs real fast. He whizzes. Yeah, it still sounds like he goes to the bathroom a lot.

Then guess what they did. They gave urination man a yellow costume.


Poor guy.

He was created in 1941, so maybe whizzing meant something else back then. Even so, you really gotta watch that brand over the years.

This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at Thanks for reading!

NASA, the LDSD, and Missed Marketing Opportunities?

Looks like NASA is testing out flying saucers now. Check it out online HERE and you can actually see some video. It’s a cool idea for the future of space exploration, but it’s the name that bothers me. NASA calls it the Low-Density Supersonic Decelerator or LDSD.


What a stupid name!

Come on NASA! In this age of shrinking Federal budgets and a defunct fleet of space shuttles, you could have really done something with the name here. Naming is the inexpensive part of the process, that just consumes time, and sometimes lots of coffee. It’s the kind of thing that I assemble our think tank for, to sit and brainstorm names over soda and pizza.

The name sounds like something that some goofy scientist with no people skills thought up. The acronym sounds like a sexually transmitted disease.

“Yeah, I’ve got a bad case of LDSD but penicillin will fix it.”

Pay attention to this next part, because it might help you with your business.

Here’s a few ideas of what NASA should have done, even with an experimental craft, to bolster good PR and augment the budget for the future…

  • Give the ship a name that works into a cool acronym. Think about some famous ones you’ve seen over the years- FUBAR (military), ARGUS (DC Comics), and SHIELD (Marvel Comics). I wouldn’t even call NASA a good one. It’s just that it’s recognizable from decades of use.
  • Give it a name that invokes personality. With personality, NASA can market to kids with toys, cartoons, and more. Think about the Cars and Planes movies.
  • Sell t-shirts. Style ideas are innumerable. Just Google search “Millennium Falcon t-shirts” and look at what pops up.
  • This ship looks like a flying saucer. Play with that angle and use it for marketing.

Regardless of being a Federal agency, NASA should start behaving more like a business. This is a failed opportunity that could still be recovered. General Bolden…call me, and I’ll be glad to help.

This message was written by Dr. David Powers. You can always find me at Thanks for reading!

Personal Branding 101

I’ve always been a continuing education junkie, no matter what form it takes. I buy, borrow, and steal products that will further my education. Just kidding on the steal part. A lot of what I partake of lies in the realms of entrepreneurship, life hacking, and psychology. I also attend as many conferences and seminars as I can make it to. That’s one of the reasons I love speaking at conferences…attendance is always an added perk for speakers. I’m always amazed at how many speakers just show up in time for their lecture, speak, and then board a plane for a fast getaway.

Because of the circles I run in, I’ve had the rare opportunity to meet and get to know quite a few pretty famous folks. I count Dave Ramsey, Dan Miller, Josh Kaufman, Chris Guillebeau, and many others in that list. What happens even less frequently for me is the chance to know someone before they make it big. It’s pretty spectacular to know them as friends and then be able to say at some later point that “I knew him way back when”.

My best friend Ryan McRae is like that. I knew him when he was just a normal guy. Then he goes off to Afghanistan for a year and comes home with that experience and two published books under his belt.


Well, another great friend of mine just hit the big leagues and launched his first big product. His name is Shane Boyd and today marks the launch for Personal Branding 21. I’ve known Shane and his family for a few years, and I gotta tell you, his stuff is gold. Anytime we’ve had the opportunity to sit and talk shop, it’s like sitting at the feet of the master. He knows marketing inside and out. If you ever have the opportunity to hang out with him, you can feel the passion coming out in his words. He’s the kind of guy that you can spend time with in general conversation and walk away feeling like you sat in a class on the subject.

Personal Branding 21 is like that. Since most of you won’t have the opportunity to invite him to lunch or meet him for personal consulting, this is the way to go. Just click HERE and you’ll find your way to it. For what’s included, it’s priced super-affordable. For those of you that buy it, let me know what you think and how it works for you. I’d love to be able to publish some case studies based on its use.

This message was written by Dr. David Powers. You can always find me at Thanks for reading!