Another controversy has come and (hopefully) gone. Unless you’re really entrenched in the fitness community you probably didn’t even notice it. If you were, you probably noticed it and said, “What the heck?”
The FDA attacked Kind bars!
The FDA goons delivered a letter to Kind Bars CEO Daniel Lubetsky recently. It’s pretty long, so I won’t bother posting it here. It’s full of government language nonsensery, which really isn’t worth your time. I’d rather take up your reading time by talking more about the lack of intelligence found in the tax funded brain trust known as the FDA. If you really, really want to read the letter, HERE is the link.
The absolute best thing about the letter is that there’s an address, phone number, and e-mail address at the end of that you can send a complaint to. Please, please do this! Tell the FDA what you think about their overly burdensome regulations, years and years of delay for new innovations, and their inability to do something for the American public that really matters.
Now, back to the fruit and nut of the controversy.
I would absolutely love to explain why the FDA’s actions and ensuing controversy are so idiotic, but others have already done this for me.
There was an excellent post on the MyFitnessPal blog, I’m a religious user of their app. It’s helped me drop a lot of weight in my quest to hit light heavyweight. I eat Kind bars regularly, and they enter in the app just fine with no warnings at all. In fact, most of the Kind bars I eat often pop up with a good note mentioning the protein or fiber content. That article can be found right HERE.
Check out another great article HERE that was posted on an NPR affiliate. One really big takeaway is that “the FDA’s letter to Kind is based on outdated guidelines.”
And HERE is a third one from The Huffington Post.
My biggest problem with the whole thing is that the FDA’s actions do not encourage people to be informed. They’re catering to the lowest common denominator in society, i.e. the stupid people. Instead of encouraging people to rise up and know what they’re eating, they’re insulating them from any notion of personal responsibility.
“it’s still up to us to be informed consumers whether you’re a KIND bar fanatic or not.”
I’m calling you out FDA. Stop attacking corporations who are making good food and doing good stuff and do something worthwhile. I’d rather have Daniel and his team spending their time cooking up new flavors than responding to your letters.
I have a crapload of HEALTHY Kind bars in different flavors in my pantry right now. I’m going to enjoy one in a few minutes as a HEALTHY snack. Right now, the Roasted Jalapeno bar is my favorite. I know exactly what I’m eating because I’m an informed responsible person. I also have a copy of Daniel Lubetsky’s new book Do the KIND Thing on my bookshelf.
I’m good, but what about you?
Here’s a plan of action…
- Write a nasty letter to the FDA. Businesses simply cannot fight back because the government will retaliate. It’s up to the consumers like us who use their products to take up the fight for them.
- Buy a multi-pack of Kind bars HERE.
- Buy Daniel’s book.
- Go live a long and healthy life.
Full disclaimer…I do not work for Kind bars. I regularly eat Kind bars. I have gotten the wonderful opportunity to get to know a few people at the company.
This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.drdavidpowers.com. Thanks for reading!